Furthermore, a Malaysian retail companies are now targeting Indonesian halal products to be placed in a special booth. According to the Director General of National Export Development Ministry of Trade, Nus Nuzulia Isaac, cosmetic products and even Moslem Indonesia ogled by Parkson, one of the largest shopping malls in Malaysia.
"The product is compatible with the possibility of Parkson plans to develop specific market segments of consumer Muslims," he said in a written statement on Saturday, April 19, 2014. (See also: Parkson Ready to Invest U.S. $ 15 Million in Indonesia).
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As is known, Parkson now has 132 stores in Malaysia, China, Vietnam, Myanmar, Sri Lanka, and Indonesia. The department store has a pretty prestigious position in the retail world, because already collaborated with famous brands such as Polo, Burberry Kids, Lacoste, Timberland, Chanel, Christian Dior to Swarovski jewelry company. Stretched its market share in the consumer segment of the middle class to the upper class.
Nus said the achievement of Indonesia in 2014 showed MIHAS opportunities greater market penetration in Malaysia. In 2013, the market share of processed food products in Malaysia Indonesia reached 14.64 per cent of the export value of U.S. $ 421.79 million. (Read also: Indonesia Agribusiness Entrepreneur Brunei Keen).
Although its value rose 15.45 percent per year, the proportion of halal products has only 4.67 percent of Indonesia's total exports to Malaysia reached U.S. $ 9 billion. "There are still big enough to have the opportunity to be improved," said Nus.